Reclaiming the Latina tag

A blog dedicated to reclaiming the Latina tag. Because we don't belong to your hypersexualization and fetishization.

Get to know the Latinas

Click here to reclaim the Latina tag with this challenge.

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Rosie Mercado

To label Rosie Mercado simply as a plus-size Latina model is understatement; not only is she a celebrity make-up artist, actress, radio personality, host, community philanthropist, and a single mother of three, she is also today’s antithesis to models half her size and a role model for plus-size women all over the globe.

Rosie’s sheer will of domination and reinvention of both the modeling and fashion industry is propelled by her ambitious attitude in captivating the essence of the present in leading the fight for plus-size women to be less clandestine and more out in the world. Born in the heart of Southern California but cultured in Las Vegas, Rosie spent years overcoming weight struggles because before getting her big break in 2009 at The Miss Plus America Pageant, winning the runway competition and being crowned “Miss Nevada Plus America” and being featured on Taboo National Geographic and then being on the reality show Curvy Girls on NuVo Tv 2011.

Following her new-found passion, Rosie’s modeling profile includes Miss Plus America Covergirl, Miss Plus America Runway Model, Miss Plus America Peoples Choice, the face of Full Figure Fashion Week 2010,Curvy Qt, Oscar Picazo Book, Curvy Girl Clothing and Igigi. 

To learn more about this beautiful woman and see more of her portfolio, visit her website:

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